Heroic Journeys to Innovation - The Drive by Shooting Case Study
The more I research organizational innovation, the more I become certain that rule breaking is its basic tenet and rule breaking in a world controlled by systems thinking comes at personal risk. Over the last couple of months, I have stumbled across extraordinary stories about how individuals have taken dangerous personal risks with good intentions, to follow a hunch or an insight around their work that has been impeded by entrenched bureaucracy or prevailing popular organizational orthodox. I am focusing my research for the next couple of articles on this area to see if I can discover the conditions, circumstances, motivations and associated patterns that cause these acts of risk taking and what the outcomes might be. (At the end of the article I offer a contact email address if you have similar experiences you would be happy to share). Some importance context around this phenomenon to commence. Organizational innovation is very difficult because the creative endeavours and behaviours that go into firstly creating an idea and then secondly implementing it to produce innovation are subtle, nuanced and idiosyncratic. No two situations are the same when it comes to organizational creativity and like the very act of conception itself, it takes many little unique ideas to make a single implemented innovation. Yet the technology underpinning larger organizations demands the organization follow the same process by doing the same thing in the same way in the same situation every time. It does seem ironic