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Creativity conferences are now some of the longest annually occuring live learning events globally. The US Creative Problem Solving Institute Conference is in its 59th consecutive year; the American Creativity Association Conference is in its 25th consecutive year; the South African Creativity Foundation Conference is in its 19th consecutive year and CREA, Sestri Levante Italy and Mindcamp in Toronto, Canada are just babies starting out with only 10 consecutive years each under their belts. There is a reason for this phenomenon. Creativity conferences deliver to adults creative learning experiences years of formative education failed to deliver and continues to fail to deliver. Unlike academic conferences


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