Harnessing creative insights to drive innovation is the future for organizations in 21st Century globally.

Show me a problem and I'll show you a business opportunity is the mantra of Nobel Prize winning economist and father of microfinance, Mohammad Yunus.

Yet most organizations require managers to adhere to process and system protocols rather than seek creative solutions to existing problems that will drive change and innovation.

Decision-making based on protocols of adherence demands conformity. Conformity is the coffin of creativity and kills the power of genuine creative insights.

To succeed in the 21st Century, an organization will need to develop creative capabilites designed to overcome these hurdles, to surface the hugely under utilized creative capacity in their organizations to create breakthrough thinking.

If you make disciplined innovation driven by creative insights a core business value, your organization will sustain, continually transform and thrive.