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Recommend Why The Building Industry Won't Innovate, How It Can and Why It Must (Email)

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I don't ever want to hear another engineer say I am not creative after attending a presentation on innovation and creativity by Tristan Carfrae, Senior Fellow at Arup, the designers and structural engineers in the consortium who amonst landmark projects constructed the Water Cube for the Olympic Aquatic Centre at the Beijing Olympics and where the engineers on the construction of Sydney's famous Opera House. What was particularly interesting about Carfrae's presentation was his proposition innovation in the building industry is very difficult and when you look at the simple physics of his proposition, he has a point. Every building is a prototype that mustn't fail.


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