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Recommend Why An Organization Should Build Its Own Digital Innovation Process and How It Can (Email)

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Every organization is systemically and uniquely creative, made up of its employees’ cumulative creative capabilities and experiences. To make innovation work in that context requires a way of devising an organizational framework that recognizes the unique creative contribution of each person whilst fitting it into the individual uniqueness of the organization’s creative culture as a whole. Digital collaboration technologies, currently the digital rage such as ideation platforms (the process of creating and capturing ideas), take a one shoe fits all approach to organizational creativity, regardless of the inherent uniqueness of the creative culture of the organization. Further, ideation platforms create disruption to organizational process when they are layered onto existing technology infrastructure currently driving the organization. Unless there is genuine intrinsic motivation for an employee to participate, the ideation platform will die along with the innovation initiative, subsumed into the myriad of current digital technology processes employees are required to engage with on a daily basis. My recent research shows a failure rate as high as 80% on money spent


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