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Bruce Nussbaum, Managing Editor, Business Week USA published an article on December 31, 2008 provocatively entitled "Innovation is Dead" in which he suggested innovation"….was done in by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.” It was done in by an obsession with measurement, metrics and math and a demand for predictability in an unpredictable world. The concept was also done in, strangely enough, by a male-dominated economic leadership that rejected the extraordinary progress in “uncertainty planning and strategy” being done at key schools of design that could have given new life to “innovation. To them, “design” is something their wives do with curtains, not a methodology or philosophy to deal with life in constant BETA — life in 2010…"Constantly confused and used interchangeably with creativity, “innovation” is worse than dead. It has become meaningless.
