Managing Creativity from An Organizational Economics Perspective
Tuesday, June 28, 2011 at 3:20PM
Ralph Kerle in Creative Leadership

This white paper supports the theory and practice behind the Management Innovation Index by exploring the organizational dilemma of intangibility in innovation and the consequences of ignoring it; proposing a case for a systems thinking approach to organizational creativity to drive measurable innovation; reviewing the importance of the emergence of the new field of organizational economics as a way of analyzing organizations and offers a method for measuring and managing the impact of creativity on the key measures for success of an organization or business in 21st Century.

Click here to download the paper in full
Article originally appeared on (
See website for complete article licensing information.